Après Travel
How do you make people feel brave enough to say yes to adventure? That was the challenge behind Après Travel. As a boutique agency specialising in bespoke ski holidays, the brand needed to feel welcoming, trustworthy and expertly curated, without feeling exclusive—giving travellers the confidence to invest in a premium, personalised experience. The resulting identity balances that warmth with professionalism while remaining flexible enough to grow with the business, into new climates, destinations and experiences.
While skiing was the starting point, the brand was never designed to be confined to snowy landscapes. Every visual decision—from the warm, positive colour palette to the friendly typography pairing—was made with longevity in mind, creating an identity that could evolve naturally alongside the business as new adventures were added.
A beautiful brand designed to be used with confidence. Alongside the visual identity, a library of evergreen templates and easy-to-use brand assets were created to make marketing feel simple, consistent and unmistakably on-brand from day one.
Brand Application
It all starts with an idea.
The result is a vibrant, future-ready brand that captures the excitement of adventure while giving travellers the reassurance they're in expert hands. It builds trust, inspires confidence and gives the founder the tools to grow her business with clarity.
Whether you're launching something new or ready for your next chapter, I'd love to help bring your vision to life.