Wolverhampton Arts Festival 2024

The City of Wolverhampton required a new logo and brand identity for their second year of their annual Arts Festival.

Services

Logo, branding, print,

and merchandise design

Client

Wolverhampton

Arts Festival

Year

2024

This project aimed to bring the artists of Wolverhampton together to celebrate creativity in the heart of the city. They required a brand that would excite members of the public to get involved, and advertise the artistic spirit of

the event. The identity created brims with flowing curves, bold typography and an explosion of bright engaging colours. Every aspect carefully chosen to appeal to families, students and the creative.

The Campaign

The key goal of the revitalization of this brand was to make sure the festival presented an open and welcoming space for the community to come together and celebrate creativity. The new brand advertises this event as a vibrant personality within Wolverhampton, promoting inclusion and encouraging everyone of all artistic abilities to get involved.

The elements designed all adapt consistently for advertising. As part of this project I created assets for social media, leaflets for canvassing, posters, billboard ad's, and adverts for use on digital boards.

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