Lovells

A new logo and brand identity for an independent wealth management firm.

Services

Logo and branding

Client

Lovells

Year

2023

The brief required a fresh brand identity that honoured the heritage of Lovells, striking the balance between modernising yet retaining a sense of longevity.

To achieve this a monogram style logo was custom created, paired with a timeless serif typeface that holds a subtle modern appeal.

The Branding

The brand identity comprises a minimal charcoal and white colour scheme, sophisticated typography, and a smart monogram, with vibrancy being injected through the use of a bright photography, structured in a modern and elegant way. The overall presence created invokes trust, and a sense of professional approachability to Lovells customers, new and old. Additionally the new, no fuss components adapt easily to digital and paper applications, making information clear and easy to follow for their clients.

All Projects

Pluck

Arts Festival

Souls Journey

Lovells

Finding You